Think Summit
CLIENT
IBM - Mexico
Services
UI/UX, Graphic Design,
Illustration, Event cordinator
Team
Jackie Torres – UI/UX Designer
Ricardo Sarraino - Design lead
Álvaro Santa María - Product Owner
Date
2018 - 2021
Think Summit
CLIENT
IBM - Mexico
Services
UI/UX, Graphic Design,
Illustration, Event cordinator
Team
Jackie Torres – UI/UX Designer
Ricardo Sarraino - Design lead
Álvaro Santa María - Product Owner
Date
2018 - 2021
Think Summit
CLIENT
IBM - Mexico
Services
UI/UX, Graphic Design,
Illustration, Event cordinator
Team
Jackie Torres – UI/UX Designer
Ricardo Sarraino - Design lead
Álvaro Santa María - Product Owner
Date
2018 - 2021
IBM Mexico Think Summit “Where Technology Meets Humanity”
“The Think Summit, connects the region’s and the world's most inspiring visionaries, leaders, and thinkers in one place. The event is designed to celebrate and elevate the progressive partnership between technology and humanity.”
IBM Mexico Think Summit -
"Let's create something that changes everything"
IBM Mexico Think Summit
"Let's create something that changes everything"
The Challenge
The Challenge
The Challenge
The project aims to create a captivating landing page and complementary digital media assets for the “Think Summit” event hosted by IBM.
The landing served as a central hub for event information, registration, and engagement, while digital media assets such as emails and social media assets were used to promote the event and drive attendance. As a designer on the Mexico Summit creative team, the focus was to ensure high-quality deliverables that align with the IBM brand identity while meeting the needs and preferences of clients.
As a designer involved in the Mexico Summit creative team, my responsibilities were:
Assuring good quality of deliverable assets for social media advertising previews to event.
Develop a visually appealing and user-friendly landing page for the “Think Summit” event, highlighting key information, speakers, agenda,
and registration details.
Create engaging digital media assets, including email templates and social media previews, to promote the event and generate interest
among target audiences.
Provide in-person support during the event to assist with the creation of interactive assets for social media sharing, such as live updates,
behind-the-scenes content, and attendee interactions.
Maintain brand consistency and adherence to IBM brand guidelines while incorporating creative elements and customizations to meet the
unique requirements of the project.
The project aims to create a captivating landing page and complementary digital media assets for the “Think Summit” event hosted by IBM.
The landing served as a central hub for event information, registration, and engagement, while digital media assets such as emails and social media assets were used to promote the event and drive attendance. As a designer on the Mexico Summit creative team, the focus was to ensure high-quality deliverables that align with the IBM brand identity while meeting the needs and preferences of clients.
As a designer involved in the Mexico Summit creative team, my responsibilities were:
Assuring good quality of deliverable assets for social media advertising previews to event.
Develop a visually appealing and user-friendly landing page for the “Think Summit” event, highlighting key information, speakers, agenda,
and registration details.
Create engaging digital media assets, including email templates and social media previews, to promote the event and generate interest
among target audiences.
Provide in-person support during the event to assist with the creation of interactive assets for social media sharing, such as live updates,
behind-the-scenes content, and attendee interactions.
Maintain brand consistency and adherence to IBM brand guidelines while incorporating creative elements and customizations to meet the
unique requirements of the project.
The project aims to create a captivating landing page and complementary digital media assets for the “Think Summit” event hosted by IBM.
The landing served as a central hub for event information, registration, and engagement, while digital media assets such as emails and social media assets were used to promote the event and drive attendance. As a designer on the Mexico Summit creative team, the focus was to ensure high-quality deliverables that align with the IBM brand identity while meeting the needs and preferences of clients.
As a designer involved in the Mexico Summit creative team, my responsibilities were:
Assuring good quality of deliverable assets for social media advertising previews to event.
Develop a visually appealing and user-friendly landing page for the “Think Summit” event, highlighting key information, speakers, agenda,
and registration details.
Create engaging digital media assets, including email templates and social media previews, to promote the event and generate interest
among target audiences.
Provide in-person support during the event to assist with the creation of interactive assets for social media sharing, such as live updates,
behind-the-scenes content, and attendee interactions.
Maintain brand consistency and adherence to IBM brand guidelines while incorporating creative elements and customizations to meet the
unique requirements of the project.
The Process
The Process
The Process
The Solution
The Solution
The Solution
“Think Summit” landing page with engaging visuals, informative content, and clear calls-to-action for registration and engagement.
Social media previews and interactive assets tailored for various platforms, showcasing event highlights and encouraging audience participation.
In-person support during the event to capture and create compelling content for social media sharing and attendee engagement.
Email templates for pre-event promotion, event reminders, and post-event follow-ups, designed to attract attention and drive action.
For the 2019 event, I was invited to participate along with my team in Mexico City. Where I got to engage again in the creation of interactive social media assets as well as the creating of Profile pictures with the event branding, inviting attendees to participate and engage with the MSC stand.
Consecutive years my participation continued but mostly focused on the creation of social media assets, and in the creation of marketing digital assets
for the event. Again, considering the changing guidelines to be reflective of IBM's design system that is always evolving and improving.
“Think Summit” landing page with engaging visuals, informative content, and clear calls-to-action for registration and engagement.
Social media previews and interactive assets tailored for various platforms, showcasing event highlights and encouraging audience participation.
In-person support during the event to capture and create compelling content for social media sharing and attendee engagement.
Email templates for pre-event promotion, event reminders, and post-event follow-ups, designed to attract attention and drive action.
For the 2019 event, I was invited to participate along with my team in Mexico City. Where I got to engage again in the creation of interactive social media assets as well as the creating of Profile pictures with the event branding, inviting attendees to participate and engage with the MSC stand.
Consecutive years my participation continued but mostly focused on the creation of social media assets, and in the creation of marketing digital assets
for the event. Again, considering the changing guidelines to be reflective of IBM's design system that is always evolving and improving.
“Think Summit” landing page with engaging visuals, informative content, and clear calls-to-action for registration and engagement.
Social media previews and interactive assets tailored for various platforms, showcasing event highlights and encouraging audience participation.
In-person support during the event to capture and create compelling content for social media sharing and attendee engagement.
Email templates for pre-event promotion, event reminders, and post-event follow-ups, designed to attract attention and drive action.
For the 2019 event, I was invited to participate along with my team in Mexico City. Where I got to engage again in the creation of interactive social media assets as well as the creating of Profile pictures with the event branding, inviting attendees to participate and engage with the MSC stand.
Consecutive years my participation continued but mostly focused on the creation of social media assets, and in the creation of marketing digital assets
for the event. Again, considering the changing guidelines to be reflective of IBM's design system that is always evolving and improving.
Low-fidelity
Low-fidelity mockups provided a quick and cost-effective way to explore conceptual ideas and design concepts for the landing page. By focusing on basic layouts, wireframes, and visual elements, we can experiment with different design directions and iterate on our ideas without investing significant time or resources. We tested the low-fi mockup with the product owner's team, gathered feedback, and adjusted according to the team's input.
The benefits:
Exploration of Conceptual Ideas.
Feedback and Iteration.
Rapid Prototyping.
Focus on Functionality and User Experience.
High-fidelity
After the testing, iteration and approval of the low-fidelity mockups, we moved on to the visual design aspect. High-fidelity mockups provide a more realistic representation of the final design, allowing the product owner team to visualize the look and feel of the landing page more accurately.
By including detailed visual elements and interactive components, we create a more immersive and engaging user experience that closely resembles the actual product. This served as a basis for client approval and sign-off before proceeding with development. We made sure to add the visual polish and detail to the design, incorporating specific colors, typography, imagery, and branding elements.
At the time of the creation of the landing page, IBM's guidelines followed a design system called “NorthStart” as well as the current year branding guidelines for the “think” branch.
Attendee engagement
During the Think Summit Mexico event, I was right in the thick of things, making sure everything ran smoothly and engaging attendees.
Engaging with Attendees: A focal point of my role was engaging with event attendees to encourage participation in our social media campaigns.
I encouraged the audience to get involved in our social media campaigns, take photos at our interactive displays, and share their experiences online.
It was all about creating a sense of community and getting everyone excited about the event. I also played a role in curating user-generated content. From photos to testimonials, I made sure we had all the highlights covered.
In essence, my role was to serve as a bridge between the live event and the online audience. By developing and implementing a comprehensive social media content strategy, We aimed to generate buzz, amplify the event's key takeaways, and create a lasting digital record of the IBM Think Summit Mexico.
Attendee engagement
During the Think Summit Mexico event, I was right in the thick of things, making sure everything ran smoothly and engaging attendees.
Engaging with Attendees: A focal point of my role was engaging with event attendees to encourage participation in our social media campaigns.
I encouraged the audience to get involved in our social media campaigns, take photos at our interactive displays, and share their experiences online.
It was all about creating a sense of community and getting everyone excited about the event. I also played a role in curating user-generated content. From photos to testimonials, I made sure we had all the highlights covered.
In essence, my role was to serve as a bridge between the live event and the online audience. By developing and implementing a comprehensive social media content strategy, We aimed to generate buzz, amplify the event's key takeaways, and create a lasting digital record of the IBM Think Summit Mexico.
Attendee engagement
During the Think Summit Mexico event, I was right in the thick of things, making sure everything ran smoothly and engaging attendees.
Engaging with Attendees: A focal point of my role was engaging with event attendees to encourage participation in our social media campaigns.
I encouraged the audience to get involved in our social media campaigns, take photos at our interactive displays, and share their experiences online.
It was all about creating a sense of community and getting everyone excited about the event. I also played a role in curating user-generated content. From photos to testimonials, I made sure we had all the highlights covered.
In essence, my role was to serve as a bridge between the live event and the online audience. By developing and implementing a comprehensive social media content strategy, We aimed to generate buzz, amplify the event's key takeaways, and create a lasting digital record of the IBM Think Summit Mexico.
Email Campaign
Email marketing played a pivotal role in the promotional efforts for the event at IBM.
The campaign as part of our marketing strategy allowed us to:
Direct Communication with Target Audience.
Pre-Event Promotion and Awareness.
Event Registration and Attendance
Engagement and Interaction
Measurement and Optimization
Cost-Effectiveness and Scalability
The campaign served as a critical component of our marketing strategy for the Think event. It allowed us to directly engage with our target audience, drive event registration and attendance, foster ongoing interaction and engagement, and measure the success of our efforts.
It complemented our other marketing initiatives and helps ensure the success and impact of the event.
Email Campaign
Email marketing played a pivotal role in the promotional efforts for the event at IBM.
The campaign as part of our marketing strategy allowed us to:
Direct Communication with Target Audience.
Pre-Event Promotion and Awareness.
Event Registration and Attendance
Engagement and Interaction
Measurement and Optimization
Cost-Effectiveness and Scalability
The campaign served as a critical component of our marketing strategy for the Think event. It allowed us to directly engage with our target audience, drive event registration and attendance, foster ongoing interaction and engagement, and measure the success of our efforts.
It complemented our other marketing initiatives and helps ensure the success and impact of the event.
Email Campaign
Through wireframing, we're able to iterate on various design concepts and refine our interface based on user feedback and usability testing.
By starting with low-fidelity wireframes, we can quickly explore different layout options and user flows, making adjustments as needed before
moving on to higher-fidelity designs. This iterative approach allows us to fine-tune our design and address any usability issues early in
the development process.
Key Takeaways
Overall, my participation in the Think & Security events was a great experience to star off my career path towards UI/UX Design. I got to experience first hand the impact of my design as these Webpages were used Mexico-wide and featured world-wide in other IBM instances, as well a having an in-person experience during the event that gave a unique perspective and a great learning experience.
Key Takeaways
Overall, my participation in the Think & Security events was a great experience to star off my career path towards UI/UX Design. I got to experience first hand the impact of my design as these Webpages were used Mexico-wide and featured world-wide in other IBM instances, as well a having an in-person experience during the event that gave a unique perspective and a great learning experience.
Key Takeaways
Overall, my participation in the Think & Security events was a great experience to star off my career path towards UI/UX Design. I got to experience first hand the impact of my design as these Webpages were used Mexico-wide and featured world-wide in other IBM instances, as well a having an in-person experience during the event that gave a unique perspective and a great learning experience.