CLIENT
Nóe Quintero
Services
UI/UX, Branding
Team
Jackie Torres
UI/UX Designer
Date
2024
The Challenge
Let’s Go Vallarta, an airport shuttle service based in Puerto Vallarta, relied solely on hotel referrals to attract customers, with no digital presence to support or scale the business. This limited their visibility and made it difficult to manage bookings efficiently. To solve this, the project focused on creating a professional, user-friendly website that would enhance customer access, streamline reservations, and elevate the company's online presence.
Design and development of a responsive website with a clean, intuitive interface optimized for both desktop and mobile users.
Implementation of an online booking system, allowing customers to easily schedule shuttle services in advance.
Integration of customer management tools, including contact information collection and reservation tracking.
Incorporation of SEO best practices and local search optimization to increase visibility and attract new clients online.
Security features to protect customer data and ensure safe online transactions.
The Process
The Solution
User Research
Understanding the needs and frustrations of both the business owner and potential customers was essential to shaping an effective solution. After conducting research and analyzing the current situation, several key pain points were identified:
Lack of online presence: Without a website, the business had no digital footprint, making it difficult for potential customers to discover and book services independently. This limited growth and visibility in a highly competitive tourism market.
Overreliance on hotel referrals: The business depended almost entirely on hotel staff to recommend its services, which not only restricted the customer base but also lacked consistency and scalability.
No online booking system: Customers had no convenient way to schedule rides in advance, which reduced overall trust and made the service less accessible—especially for international travelers who prefer to plan ahead.
Missed marketing opportunities: The absence of a website meant no ability to collect customer data, share updates, offer promotions, or build a recognizable brand online.
Communication gaps: Without a centralized system for handling inquiries and bookings, coordinating with clients was inefficient, often leading to missed messages or delayed responses.
Interface Design
We designed a straightforward and intuitive website structure to ensure visitors could easily navigate through the service offerings and complete bookings with minimal effort.
Through user testing and feedback, we conducted several iterations—refining navigation, page layout, and call-to-action placements—to enhance usability and efficiency.
Conclusion
We designed a straightforward and intuitive website structure to ensure visitors could easily navigate through the service offerings and complete bookings with minimal effort.
Through user testing and feedback, we conducted several iterations—refining navigation, page layout, and call-to-action placements—to enhance usability and efficiency.
The development of Let’s Go Vallarta's website marked a critical step in modernizing the company’s operations and expanding its customer reach. By establishing a strong digital presence and streamlining the booking process, the project successfully addressed the company’s core challenges—improving visibility, enhancing user experience, and enabling sustainable growth.